Suzuki News

Suzuki’s exhibit at the 2006 Paris Motor Show [September 28 to October 15] will include the following:

Swift Sport [European Specification]

The flagship model of the new Swift range, the European specification Swift Sport based on the 3-door Swift, will have its launch at the Show. It is produced at Magyar Suzuki Corporation in Hungary and sales will start in the autumn.

Sales of the Japanese specification Swift Sport started late last year [2005] and its performance and dynamic design have been well accepted there since its launch.

Reference car: project Splash

Suzuki will also exhibit project ‘Splash’ which is a ‘clinic model’ for another all-new vehicle which will follow the Swift, Grand Vitara, and SX4 onto the market.

Based on the concept of a car that will appeal to many different markets and market sectors Splash is a multipurpose vehicle intended to deliver satisfaction to a very wide spectrum of customers regardless of their lifestyle, age, and gender and with diverse requirements for their personal transportation. It offers:

· Excellent driveability

With its platform shared with the new Swift, Splash combines excellent performance and driveability around town and over long distances.

· Comfortable cabin

A relatively tall body provides ample occupant comfort and space.

· Contemporary interior design

The cabin combines a contemporary design with equipment that maximises user-friendliness.

Splash specifications

Dimensions: 3,780mm (Length) × 1,780mm (Width) × 1,650mm (Height)

Wheelbase: 2,360mm

Engine: All new 1.2L, 16-valve, four-cylinder petrol

Transmission: Four-speed automatic

Seating capacity: Five persons

Suzuki has launched a new online campaign that aims to raise awareness of it’s brand among drivers of super mini and 4×4 vehicles.

The campaign, entitled “throw life at it” positions Suzuki as an alternative choice.

The campaign will feature a series of advertising formats over three months including expandable banners, leader boards, MPUs and standard banners.

They will appear on a range of lifestyle and motoring websites including Times Online, Channel 4 and Yahoo! Motoring.

It marks the first time that Suzuki have integrated online with more traditional media streams.

The campaign is supported by a national press campaign across lifestyle and national titles including FHM and The Telegraph.

Cormach Moore, client services director at Nexus/h the media and creative services agency said: “This campaign is about real life and real people. It has an honesty that reflects the Suzuki brand”.

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