Advertising Agency: Robert/Boisen & Likeminded, Copenhagen, Denmark
Creative Director: Michael Robert Nielsen
Art Director: Maria Friis-Thorsen
Copywriter: Sarah Hvass
Photographer: Morgan/Morell
Published: October 2006
Source: adsoftheworld.com
The advert contains a roller-coaster type harness on each of the seats which is used to compare the fun of driving the Suzuki Swift to the enjoyment of a roller-coaster.
Suzuki is a main sponsor of the Burton European Open 2008 (January 11-18, 2008), Europe’s biggest snowboard competition with up to 500 riders competing in Slopestyle and Halfpipe. The Burton European Open is a 6-Star TTR event and part of the Burton Global Open Series. The male and female winner of the Halfpipe Competition will receive the biggest portion of the US$ 125.000 prize-money and also be proud owners of a Suzuki Grand Vitara “Freeride” Edition each. The special model is equipped with Alcantara® seats, special 17 inch tyres, silver-coloured accent parts, extra heater, roof rack and ski/snowboard module, “Freeride” décor and floor mats with “Freeride” logo.
Suzuki also supports grassroots events and the stars of tomorrow. It is shown by their commitment to act as main sponsor for the Burton AM Tour as well. It is a grassroots events series across Europe, which Burton hosts for the third year in a row. Suzuki will offer two Suzuki quad bikes for the female and the male winners as well.
The highlight of the partnership between Suzuki and Burton will be a design contest: consumers will be able to design their own Series 13 board. Burton Series 13 is a program that enables consumers to create their own board graphics. All contest submissions will be judged at the end of the season by a panel consisting of Burton team riders, product managers and Suzuki representatives. The best Series 13 design will not only receive his personal Series 13 board, but also a Suzuki Grand Vitara “Freeride” Edition in the design of the winning board-graphics. A dedicated website for the design-contest – www.series13.com/wayoflife will be launched by mid-November latest.
Guido Hannich, Director European Marketing of Suzuki, states the following: “Sports like snowboarding fit very well to our new Way of Life strategy and underline the sporty and emotional values of the Suzuki brand. The partnership with market leader Burton Snowboards will give a big boost to our brand awareness among the huge audience of snowboarding fans throughout Europe.”
Over the last years Suzuki has continuously supported winter sports which has now culminated in the partnership with market leader in snowboarding Burton.
About Suzuki
The SUZUKI Motor Corporation with headquarters in Hamamatsu (Japan) is the leading international manufacturer of mini cars and the twelfth largest automobile manufacturer of the world. The independent and financially sound company employs some 45,510 people and is represented in over 192 countries. Its net sales have been exceeding the previous terms for 8th consecutive year and its operating income for 7th consecutive year. In the fiscal year 2006/2007 the turnover reached about 19.4 billion euro (3,163 billion yen) with an increase of 15.2 percent over the previous year. The worldwide sales cover among other products 2.22 million cars and 3.06 million motorcycles. Suzuki has 35 main production facilities in 23 countries.
With the three lines of business – cars, motorcycles and outboard motors – Suzuki embodies a unique “Way of Life!” that stands for the brand values “excitement”, “straightforward”, “value”, “sporty” and “spirit”. These values manifest themselves in innovation, best-fit products for its customers, a glorious motor sport history, a number of ambitious Rally engagements and convincing core competencies in the off-road and four-wheel drive sectors, based on almost 100 years of company history.
About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fuelled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit www.burton.com.
In the winter 2007/08 the Burton AM Tour will be hosted by the following 19 resorts:
