Darren Ponsford joins Suzuki GB as General Manager Marketing, Automobiles Division
Darren Ponsford has joined Suzuki GB PLC as General Manager Marketing in the Automobiles Division. He will report to Director Sales and Marketing, David Seward. He joins the Company from Wunderman, a leading global Relationship Marketing agency and part of the WPP Group.
Having joined Wunderman’s Automotive practice in London in 2001, he has worked on Retail and B2B strategies for Ford Motor Company brands in the UK and Europe. And as Group Director, Regional Development, he helped strengthen Wunderman’s automotive practices across Europe by supporting Wunderman’s country offices’ engagement with automotive clients.
Since 2006, he moved into a strategic business development role, working on new and innovative automotive strategies to keep Wunderman at the forefront of automotive marketing delivery.
Prior to joining Wunderman, Ponsford was with Mazda Cars (UK) Ltd for 11 years (from 1990 to 2001) in a number of office-based and dealer-facing roles ranging from technical and after sales support, dealer training, vehicle enhancement, product management and marketing. In his final role at Mazda, he was responsible for helping to build a consistent Mazda brand identity and develop marketing strategies to drive Mazda’s brand awareness and volume aspirations.
Darren combines business, marketing and technical skills being qualified with an MBA and graduating with an honours degree in mechanical engineering.
He currently lives with his partner in Tunbridge Wells but they will be moving nearer to Milton Keynes where Suzuki GB is based.
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