Throw Life At It
Suzuki has launched a new online campaign that aims to raise awareness of it’s brand among drivers of super mini and 4×4 vehicles.
The campaign, entitled “throw life at it” positions Suzuki as an alternative choice.
The campaign will feature a series of advertising formats over three months including expandable banners, leader boards, MPUs and standard banners.
They will appear on a range of lifestyle and motoring websites including Times Online, Channel 4 and Yahoo! Motoring.
It marks the first time that Suzuki have integrated online with more traditional media streams.
The campaign is supported by a national press campaign across lifestyle and national titles including FHM and The Telegraph.
Cormach Moore, client services director at Nexus/h the media and creative services agency said: “This campaign is about real life and real people. It has an honesty that reflects the Suzuki brand”.
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